Logo fonts. 12 free fonts to try in your wordmark.
K2D, Aclonica and Bricolage Grotesque open the list: their closest catalogue neighbours score 78, 77 and 76.
K2D
Sans for a plain mark
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nearest other font scores 78 · 8 weights · 8 italics
Aclonica
Sans for a plain mark
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nearest other font scores 77 · 1 weight · no italics
Bricolage Grotesque
Sans for a plain mark
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nearest other font scores 76 · 7 weights · no italics
Instrument Serif
Serif for a mark with heritage
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nearest other font scores 78 · 1 weight · 1 italic
Radley
Serif for a mark with heritage
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nearest other font scores 79 · 1 weight · 1 italic
Balthazar
Serif for a mark with heritage
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nearest other font scores 79 · 1 weight · no italics
Zeyada
Script for a handmade mark
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nearest other font scores 81 · 1 weight · no italics
Bad Script
Script for a handmade mark
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nearest other font scores 75 · 1 weight · no italics
Gloria Hallelujah
Script for a handmade mark
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nearest other font scores 82 · 1 weight · no italics
Comfortaa
Display for a loud mark
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nearest other font scores 73 · 5 weights · no italics
Baloo 2
Display for a loud mark
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nearest other font scores 64 · 5 weights · no italics
Corben
Display for a loud mark
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nearest other font scores 75 · 2 weights · no italics
The 12 logo picks have no recorded family relatives and sit in the least-similar fifth of their kind. Compare your business name in them before choosing a wordmark.
Compare fonts for logos
12 / 12
nearest other font scores 78 · pick 1 of 12
K2D
Fernhill & Co.
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Why K2D fits logos: nearest other font scores 78, no recorded family relatives, 8 weights, and 8 italics.
Logo for logos: a logo or wordmark, registered or not.
Commercial for logos: a business’s own name.
- ✓Logo
- ✓Commercial
- OFL 1.1
Sans serifs for a plain wordmark
K2D, Aclonica and Bricolage Grotesque keep a mark plain; the nearest other sans serif to K2D scores 78.
Serifs for a mark with bracketed feet
Instrument Serif, Radley and Balthazar are the serif picks, each under the serif cut of 79.
Scripts for a handmade signature mark
Zeyada, Bad Script and Gloria Hallelujah read as handwriting; the script cut is looser, 82, because handwriting faces sit closer together.
Display faces for a mark that shouts
Comfortaa, Baloo 2 and Corben carry the most character; display faces have the tightest cut, 75.
Can I use them for a logo and a business name?
| Free font | Licence | Logo | Commercial |
|---|---|---|---|
| K2D | OFL 1.1 | ✓ | ✓ |
| Aclonica | Apache 2.0 | ✓ | ✓ |
| Bricolage Grotesque | OFL 1.1 | ✓ | ✓ |
| Instrument Serif | OFL 1.1 | ✓ | ✓ |
| Radley | OFL 1.1 | ✓ | ✓ |
| Balthazar | OFL 1.1 | ✓ | ✓ |
| Zeyada | OFL 1.1 | ✓ | ✓ |
| Bad Script | OFL 1.1 | ✓ | ✓ |
| Gloria Hallelujah | OFL 1.1 | ✓ | ✓ |
| Comfortaa | OFL 1.1 | ✓ | ✓ |
| Baloo 2 | OFL 1.1 | ✓ | ✓ |
| Corben | OFL 1.1 | ✓ | ✓ |
- Logo (a logo or wordmark, registered or not): yes for 11 of them, OFL 1.1 Condition 5; OFL FAQ: logos are allowed.
- Logo (a logo or wordmark, registered or not): yes for Aclonica, Apache 2.0 Section 2; the licence grants no rights to the licensor’s own trademarks (Section 6).
- Commercial (a business’s own name): yes for 11 of them, OFL 1.1 Permission & Conditions; the font file may not be sold by itself (Condition 1); a changed font may not use a Reserved Font Name (Condition 3).
- Commercial (a business’s own name): yes for Aclonica, Apache 2.0 Section 2.
- OFL 1.1 text
- Apache 2.0 text
Which of the logo fonts to pick
Baloo 2 is a starting point for the main wordmark when distinction matters most: its most similar other font scores 64, the lowest here, and it has 5 weights. For a business name that needs weight and italic choices, try K2D with 8 weights and 8 italics; Instrument Serif can set a secondary line with its 1 weight and 1 italic. For a script name, Bad Script has 1 weight, and its most similar other font scores 75.
Setting a logo in these fonts
A logo pick sits in the least alike fifth of its kind: its nearest other font scores 78 or less for sans serifs, 79 for serifs, 82 for scripts and 75 for display faces.
Baloo 2 stands furthest from the rest of the catalogue, its nearest other font at 64, while Gloria Hallelujah comes closest at 82.
5 of the 12 logo picks come in more than one weight (K2D, Bricolage Grotesque, Comfortaa, Baloo 2, and Corben), enough for the mark and a lighter tagline in one family.
To pair two of the logo fonts, take Comfortaa from the display faces for the name and K2D from the sans serifs for the tagline.
What the rule selected: the 12 logo fonts and their numbers
| Free font | Nearest score | Weights | Italics | Google Fonts rank |
|---|---|---|---|---|
| K2D | 78 | 8 | 8 | 14 |
| Aclonica | 77 | 1 | 0 | 16 |
| Bricolage Grotesque | 76 | 7 | 0 | 22 |
| Instrument Serif | 78 | 1 | 1 | 22 |
| Radley | 79 | 1 | 1 | 139 |
| Balthazar | 79 | 1 | 0 | 276 |
| Zeyada | 81 | 1 | 0 | 42 |
| Bad Script | 75 | 1 | 0 | 103 |
| Gloria Hallelujah | 82 | 1 | 0 | 112 |
| Comfortaa | 73 | 5 | 0 | 46 |
| Baloo 2 | 64 | 5 | 0 | 50 |
| Corben | 75 | 2 | 0 | 75 |
Logo fonts: questions
Which free font is best for logos?
K2D, the most used of these 12 on Google Fonts (rank 14), with nearest other font scores 78, 8 weights, and 8 italics; Aclonica and Bricolage Grotesque come next at ranks 16 and 22.
Are these logo fonts free for a logo and commercial use?
11 of them, from K2D to Corben, are under the SIL Open Font License 1.1, which allows a logo (a logo or wordmark, registered or not) and commercial use (a business’s own name). Aclonica, from Aclonica to Aclonica, is under the Apache License 2.0, which allows a logo (a logo or wordmark, registered or not) and commercial use (a business’s own name).
Can I register a logo set in one of these fonts?
The licences allow logo use for all 12, registered or not. The OFL FAQ allows logos for the 11 under OFL 1.1; Apache 2.0, the licence of Aclonica, grants no rights to its licensor’s own trademarks (Section 6).
Which of these logo fonts has the most weights?
K2D, with 8 weights and 8 italics; Bricolage Grotesque has 7 weights and Comfortaa has 5 weights.
How were these logo fonts chosen?
A mark should not be taken for another: in each kind, the fifth whose closest font scores lowest, with no family of its own. 201 of the 1,674 free fonts we checked pass that rule for logos. The 12 here are the most used on Google Fonts, from K2D at rank 14 to Corben at rank 75, one font a family.